Process

Reshaping the canceled podcast, Every Little Thing, the brand’s identity, image, and positioning in the market to better align with evolving consumer preferences, market trends, or the company’s strategic objectives.

Every Little Thing is one of the canceled podcasts on Spotify, and I want to rebrand it with a stronger niche. The original podcast answered audience questions—random, lesser-known facts most people wouldn't think about, such as “Who invented scrunchies?” or “What does the mysterious number on every pasta box mean?” or “When did pants 👖 become a thing?” While the topics were quirky and varied, they lacked focus, making it hard to keep listeners engaged. Some questions might interest the audience, but not all.

For the rebrand, I’m keeping the name Every Little Thing but shifting the focus to relationships—exploring “every little thing” about them. The new target audience is women aged 20–30, and the design reflects this change. The podcast profile features a vibrant color palette to convey a casual, lighthearted vibe, and the scrambled text design represents chit-chat and gossip, evoking the feel of friendly conversations among women. This sharper focus is aimed at building a more engaged and loyal audience base.